the studio’s story
Studio 24 Design knows firsthand the importance of building a strong brand.
Below is how Studio 24 Design began and found purpose.
opening doors
At 24 years old, William “Bill” Sommer moved into Apartment #24 of a building in the Chelsea area of Manhattan. This apartment became a studio for him to create art and design which, in 2024, led to the creation of Studio 24 Design.
From the beginning, Studio 24 Design was inspired by a passion for helping small businesses succeed through creative problem-solving, both visually and strategically. Much like the city that never sleeps, Studio 24 Design has continuously evolved, where creativity and design never stop.
building blocks
After helping numerous small businesses establish their brands, a clear need for ongoing design and strategic support emerged long after each initial launch. As a result, Studio 24 Design evolved into a full-service design studio offering thoughtful brand creation and expert print and digital design solutions for businesses of all sizes.
The mission and purpose of Studio 24 Design is to empower businesses to start, grow, and thrive by delivering exceptional design solutions built on integrity. Studio 24 Designs aims to create meaningful connections between brands and their audiences through thoughtful, purposeful design. By prioritizing clear communication, Studio 24 Design helps businesses tell their stories in a way that is both impactful and genuine.
setting goals
Over time, common goals became clear for design based on business size:
For smaller businesses, the goal is to build trust and legitimacy through branding. As a small business itself, Studio 24 Design understands these unique challenges and relates to the journey.
For larger corporations, the goal is to strengthen relatability and connect with people on a human level through design. Having worked in the corporate world, it is clear large companies must be adaptable to the needs of their audiences.
Studio 24 Design draws from a wealth of branding and design experience and keeps these goals in mind for every client.
follow the studio’s story
“you can't use up creativity. the more you use, the more you have.”
— Maya Angelou